Media Universal DesignUniversal design packaging

Media Universal Design is characterized by its visual information such as letter fonts and color usage that are based on the concept of "universal design," which is user-friendly to everyone.
Some cases of medical malpractice caused by medication error are reported from medical practitioners, and packaging design has become one of the factors required to play an important role to avoid them.
In addition, Japan is an aging society, and the number of disabled people are also increasing. Therefore, many people have difficulty related to visual information in their daily lives, and demands for products that everyone can easily use regardless of their visual ability are increasing.
Asahi printing continues working on development of the universal design using graphic expression and provides packaging designs which are easily and correctly understood.