Amid an era of diverse change, with the field of packaging as our starting point,
we will create new value and deliver emotion to people, with our cutting-edge techniques and ideas.
The Design Section covers all areas of package design, including planning of peripheral materials and the design of packaging, labels, and brand logos for new product launches and renewal of existing products, with a focus on fields such as pharmaceuticals, health foods, and cosmetics.
For each problem or concern regarding packaging, the solution can be found through ideas and proposals from a designer perspective. In our present era, the making of packaging requires not only a design point of view but also a variety of other perspectives incorporating social and environmental initiatives. It is for this reason that we consider it important to be sensitive to societal trends and to observe them with a sense of curiosity. We believe that the building up of these factors leads to the best design proposals.
The Construction Section plans and designs packaging shapes from the ground up. If there is a problem with the existing packaging, they propose improvements.
They also focus on the development of original packaging by investigating market needs and customer trends.
The packaging structure is determined by a combination of factors such as which parts to bend, what shape to make, and so on. We really feel the enjoyment of this job when we reach a new packaging structure, such as when a previously complicated structure is simplified. Rather than surface-level understanding, we consider everything from the purpose to the background. We apply our creativity to what the customer wants, and thereby go the extra mile.
Development Section performs survey and analysis of future needs from a forward-thinking perspective in response to the times that are constantly changing with new legal reforms, SDGs, etc. Based on this, they develop new forms of packaging that incorporate innovative materials and technologies.
New developments are created through the combination of different technologies. It is for this reason that we take an interest in a wide range of areas, not just those directly related to packaging, and explore new technologies daily. Development work is about repetition of failures. While there are many hurdles along the way to transforming an idea into a complete product, these are outweighed by the joy we feel. We were really happy when the customer said, “This is what we wanted!”
The Planning & Development Strategy Office performs market trend survey and analysis, and planning of strategies for the future. They are also in charge of management of Asahi Printing’s patents, organizing the invention committees that make decisions on application and renewal of rights, investigating infringement cases, performing pre-application surveys, and so on.
They also introduce the Creative Division’s activities, initiatives, and more through such means as the website and informational booklets.
The high technical skill of the Creative Division has been highly regarded in a wide range of fields.
12th Poster Grand Prix
Toyama Printing Industry Association President’s Award
Theme: Bond [2021]
59th Toyama Invention and Innovation Exhibit
Japan Patent Attorneys Association President’s Award
Teabag-Shaped Packaging [2021]
58th Toyama Invention and Innovation Exhibit
Toyama Institute of Invention and Innovation President’s Award
Anti-Tampering Packaging [2020]
WorldStar Awards 2020
WorldStar Award (Medical and Pharmaceutical category)
Joint prize with SPLine Corporation / Packaging that can monitor the temperature of pharmaceuticals during shipping / Japan Packaging Contest 2019: Awarded in the Transport Packaging category
11th Poster Grand Prix
Komori Corporation Award
Theme: Next [2020]
12th Media Universal Design Competition Excellence Award
Packaging to support the taking of OTC drugs [2019]
APA Award 2019
Entered in the Photographic Work category
Piece Title: Balance of Red [2019]
WorldStar Awards 2017
WorldStar Award (Medical and Pharmaceutical category)
Joint prize with Bayer Yakuhin, Ltd. / Integrated packaging for injectable drugs and infusion sets / Japan Packaging Contest 2017: Awarded in the Pharmaceutical and Medical Device Packaging category
WorldStar Awards 2017
WorldStar Award (Medical and Pharmaceutical category)
Joint prize with Nipro Corporation / Packaging with a function for confirming whether it is sealed / Japan Packaging Contest 2017: Awarded in the Pharmaceutical and Medical Device Packaging category
Our number of registered utility models and patents in the packaging structure field is among the highest in the industry.
Trends in Asahi Printing intellectual property registrations
Buffer Function Packaging
Patent No. 5619489
Half & Half Packaging
Patent No. 5717789
